One of the most important brands born in Cluj, Ursus, decided to reaffirm their attachment to the "birthplace" by creating a unique target portfolio worldwide Sab Miller, an unfiltered beer miniberarie. Launching a new product, 100% Cluj, and a location, "brewery" Ursus in which, at the same time, produce and serve beer was carried through Communication Trend.
Announced by an information campaign over several months which were explained at length the new coordinates Ursus involvement in Cluj-Napoca, July 7 official opening of the brewery sparked the curiosity of all. Authorities, media, bloggers, ordinary Cluj were invited to a special event for Cluj Cluj made, the good mood, great atmosphere and art of miniberariei pure, unfiltered new Ursus were the main ingredients.
Trend Communications has achieved The hosts, along with its client, by implementing all the details openness "brewery" Ursus: media relations, organizing meeting with the press and the authorities, counseling and assistance PR services BTL (organizing the event and concert opening), the design and production of promotional materials etc .. necessary event
For that and Trend Communication, even if less time than Ursus, Cluj is proud of its origins and further aims to be a leading brand of the city.