Our agency supports for the 4th consecutive year International Comedy Festival Cluj as communication partner, providing local and national media coverage of the festival.
Besides media campaign to promote the festival, this year we decided to promote the festival and fun specific activation through a public campaign.
Activation campaign is aimed at providing mood of moviegoers Cluj before they enter the cinema and also ensuring Festival pomovari word of mouth after they have left theaters.
For the implementation, we recruited a special photographer for the Comedy spies, who attended all events and films in the Comedy Cluj, he has convinced hundreds of Cluj to enter the comic spirit of the festival and to quit shooting with glasses and mustache specific drama .
Following this campaign they gathered smiles and descrete foreheads, more mood at the International Comedy Cluj and a photo gallery full of smiles.