Our agency supports for the 4th consecutive year International Comedy Festival Cluj as communication partner, providing local and national media coverage of the festival.
Besides media campaign to promote the festival, this year we decided to promote the Festival and good mood by activating a public campaign.
Activation campaign aimed at ensuring moviegoers mood of Cluj before they enter the cinema and also ensuring Festival pomovari word of mouth after they have left theaters.
For implementation we recruited a photographer especially for spies of comedy, who attended all events and films in the Comedy Cluj, has convinced hundreds of Cluj to enter into the spirit of the fun of the festival and to quit shooting with glasses and mustache specific drama .
Following this campaign they gathered descrete smiles and forehead, more mood at the International Comedy Cluj and a photo gallery full of smiles.