End of year entails an increase in consumption. To meet its customers Karelia Upofloor Finnish company that manufactures and sells flooring and wood flooring stratified announced promotional prices on all products sold.
Promoting this campaign took place on a mix of channels made up of the national press, online and direct mail advertising.
Held over a period of three months, October to December, the campaign covered all categories of clients: the final, the layouts of newspapers, banners posted on the specialized sites by using Google Adwords or promotion; but business customers through direct mail campaign. The 500 letters were sent to offices of architecture, construction companies, consultancies or interior design.
Karelia Upofloor Oy is one of the largest manufacturers of flooring and wood flooring stratified in Europe, with headquarters in Finland. The company's products are present in over 40 countries in Scandinavia, Central and Eastern Europe, Russia and the United States.