For the second consecutive year, Trend Communication was actively involved in supporting and officially Transilvania International Film Festival (TIFF). Agency activities were those lobbying and fundraising for the festival and PR actions and promotion analysis festival attracted partners.
If last year it was only one sponsor (but you sponsor! Impact SA, the main sponsor of the festival) this year convinced Trend Communication and promotion support provided in 4 companies and institutions: Electrogrup, Compania de Apa Somes Council and Banca Transilvania Cluj County. During the festival, the PR department has followed and supported their promotion according to package sponsorship and media analysis department quantified and synthesized image benefits of the 4 after attending TIFF.
Trend Communication support for its customers and consisted in achieving their promotional materials in the festival: press layouts, roll-ups, banners, video clips etc. Reports analysis performed post-event promotion showed a ROI (return of investment) very good, which leads us to believe that in the coming years Communication Trend by customers and not only will be a partner organization based in and promoting TIFF.