TREND + TIFF = LOVE Trend la putere STEPS, Festival International de dans contemporan Sesiunea Speciala Ursus la Cluj Ciao Roma! Salutari in trend de la Banca Transilvania

Parquet with tradition, style promotion

February 2009

In late January, Trend Communication had the honor of introducing in Romania another reputable firm segment of activity: Karelia Upofloor.

The Finnish manufacturer has opened a first retail store in Romania, in Cluj-Napoca, an opportunity, through our agency has conducted a campaign to promote intensive and diversified: in print advertising, radio advertising, outdoor, online promotion.

Also, all PR activities related to the launch event itself was coordinated by Communication Trend team of specialists, such as coverage of the event was full and extremely positive reception.

Further, Trend Communication will conduct current campaign and brand positioning brand awareness for imposing market Karelia in Transylvania and Romania.


Karelia Upofloor Oy is one of the largest manufacturers of flooring and wood flooring stratified in Europe, with headquarters in Finland. The company's products are present in over 40 countries in Scandinavia, Central and Eastern Europe, Russia and the United States.